Digital Marketing Services
Black Diamond Solutions Marketing Services takes marketing your products or services seriously. As most small and mid-sized business owners know, they could be doing a great deal more to get exposure for their business. The issue usually comes down to three factors: budget, in-house marketing staff experience and scope of campaigns. If you are like most of our clients, you know you need to market yourself online, but are unsure where the greatest returns will be for your marketing dollar. This sometimes causes what we call “digital paralysis”.
BDS’ Marketing Services Division can cure your digital paralysis. With over 15 years experience building successful online and mobile campaigns, we can provide you the marketing analysis and roadmap that fits your budget and your expectations.
Marketing is the lifeblood of any organization. Without a strong effort, businesses struggle to infuse new streams of income. BDS can provide you with a Marketing Vision Assessment give your business a realistic view of where you are now and where you can be in the very near future. Regardless if your business is B2B, B2C or B2B2C or anything in between we have the experience and in-the-trenches know how to assist you in increasing your digital marketing effectiveness.
Marketing Services – Your Sherpa in an Ever Changing Marketing Landscape
In an ever changing digital marketing landscape you need a sherpa. An experienced marketing guide who’s been there and done that, and knows where the pitfalls lie. Our extensive array of marketing service options gives you the best chance at having your marketing succeed. It’s not just having the solution, it is in the implementation of the solution where the winning begins. With our experience and deep industry connections, we can take your marketing from tired to tremendous, and not break your budget.
The digital landscape is constantly evolving. To stay on top of the latest solutions, you need a team of dedicated analysts, media experts and tacticians who can keep you at the top of your game. From finding new customers to re-energizing your existing clients, our Marketing Services Team stands ready to implement any combination of cutting edge campaigns your business demands.
Our seasoned team of digital marketing services experts can quickly assess your needs. We meet with you and ask the right questions to move your marketing initiatives to the next level. Chances are that you’re already marketing your business online. Maximizing that investment is what Black Diamond Marketing Services specializes in. We’ll prioritize your marketing needs for the highest payoff, while dovetailing with your existing on-going efforts. Check out our Marketing Services menu below to see how Black Diamond can significantly increase your reach and effectiveness in an ever changing landscape.
Social Media Management
- Includes strategy, set up and updating campaigns on FB, LinkedIn, Google+, Twitter, Pinterest, Slideshare, Tumblr, YouTube, Vine and Digg among others to increase brand awareness, word of mouth advertising and social sharing.
- Community building campaign, polls and contests/sweepstakes campaigns on social media sites.
- Updating online directory listings for your business so you can be visible on both desktop and local mobile searches.
- Facebook Exchange (FBX) retargeting campaigns
- Reputation Management
Search Engine Optimization (SEO)
- Includes overall search strategy to direct implementation and monitoring/optimization
- Website optimization of on page factors
- Keyword research and ongoing management
- Competitor analysis and insights
- Link building
- SEO copywriting
- Content development and curation of content
- Development of whitepapers, case studies, videos and other content based materials that specifically target your audience and allow you to generate leads and sales
- Blog posting and SEO link building via content posts on 3rd party sites
Paid Search (CPC)
- Cost per click campaigns on Google, Amazon, Yahoo and Bing
- Complete research, strategy , insights and campaign set-up
- Continuous campaign optimization including day-parting
- Product listing ads (PLA’s) on Google, Yahoo, Bing, Shop.com, Amazon and all other major comparison shopping sites
- All aspects of media planning and buying within budget restraints
- ROI intensive optimization
- Cost per Thousand (CPM), Cost per Action (CPA), Cost per Install (CPI) and all other forms of targeted media buying
- Site and Search Retargeting campaigns to reach out to site visitors while they are on other websites.
- Review how well you contend against your competition online and in mobile channels
- Work with your in-house marketing team to develop specific eCommerce objectives and deliver complete strategic plan for getting there
- Explore and strategize how to dominate new online markets
- Develop an overall mobile eCommerce strategy
- Technology optimization including user experience and lead generation/sales funnel optimizing for greater conversions
- Overall eMail Marketing strategy review with focus on engagement and conversions
- Consult and manage email sends – Increase relevancy through personalization and segmentation
- Manage content and curate for SEO
- Develop customer centric newsletter(s) strategies
- Assist in developing Email Service Provider (ESP) relationships to encourage more aggressive email campaign tactics and techniques
- Mobile website strategy including responsive site design
- App Development, Deployment, Optimization and Ongoing Marketing Management including getting your app into all relevant marketplaces such as Apple Store, Google Play and BlackBerry
- Mobile media strategy, planning and buying
- Text/SMS Messaging Campaigns
Affiliate Marketing/Performance Marketing
- Complete Setup and Ongoing Management of your Affiliate program
- We work with all major networks including CommissionJuntion, ShareASale, LinkShare, Pepperjam among others.
- In-House campaign set up using third party software vendors such as Cake Marketing, Post Affiliate Pro among others
- Anti-Fraud consulting and implementation of fraud detection solutions
- Prospecting for affiliates
- Posting of affiliate program to online directories
- From tweaking to a complete website redesign, we can build you a site that works with your existing eCommerce partners/platform that will increase the amount you make from your site’s visitors
- Website User Experience (UX) Optimization
- Cart Abandonment Solutions
- Live Chat Implementations
- Conversion optimization
- Landing Page A/B Split Testing
- Complete web analytics analysis using Google Analytics, ComScore or others
Lead Generation/Sales Funnel Optimization
- A/B Split Testing your Sales/Lead Funnels and Pages
- Develop New Revenue/Lead generation models to exploit online markets
- Analytics Reviews
Free BDS Marketing Services Review
Contact us today for a free no obligation marketing services review. We’ll go over every piece of your existing efforts and look for ways that we can enhance your marketing so you can grow to new heights.
Give us a call at 312-273-1830 today, or contact us here to get your free marketing services review scheduled.